GOLD FOILING

Debossing is the same process as embossing but with the opposite effect. A debossed design, logo, pattern, or text is sunk into the surface of the paper, protruding from the reverse side. The result is a depression or imprint of the design into the paper. Essentially the debossed aspects will be indented into the card.

A process in which a physical impression is made onto cover stock over printed text or image. This impression lies above the surface of the stock, making it three-dimensional

The application of a clear polymer coating to a specific area (or areas) of a printed piece to highlight it, rather than coating the entire surface of a printed item.