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Your brand strategy is your brand identity that differentiates you from your competitors Your brand strategy is the storytelling genius behind your brand. It involves creating a unique identity for [...]

As a business owner, you must know the constant evolution of the business world. Though consistency is the key, staying constant with just one item isn’t enough. The market demands [...]

How would you feel if you walked into a Starbucks outlet today to have your usual taste and choice of coffee served only to drink it and find out that [...]

Any next big event or conference? You’ve spent months planning your next conference or event and want to make a splash. What better way to create buzz and help attendees [...]

The world is evolving rapidly. And along with it evolves the packaging needs. Packaging is often sidetracked or not given much limelight, but in fact, it is one of the [...]

If you’re looking to start or enhance your food and beverage (F&B) business, you should know that it’s an adventure on its own.    In the current market, you must [...]

When everything has gone digital, there is something so lovely and magical about holding something tangible. It’s like discovering a hidden gem in a world dominated by virtual maps. The [...]

Nowadays, people are less interested in generic products than customized ones. Product customization is both profitable and satisfying for any business, be it big or small. But one must keep [...]

When you start your business, a lot of things are kept in mind and considered. For example, you could design your products with a sleek website, a great marketing strategy [...]

Business is not just about selling products or services; it’s about building a brand, forging connections, and constructing lifelong trust. That’s when your creativity must defy all the bounds, marketing [...]

In a world of corporate relationships, gift-giving is an art. And the relationship between the client and the business is paramount! They are the backbones of your company, and showing [...]

It’s easier than ever to start your own business in today’s era, especially in the fastest growing digital age. But it is an exhilarating journey. And if you have started [...]

One of the biggest challenges new start-ups and small businesses face is how to properly market their business. For an entrepreneur who has no background in marketing, being able to [...]

From departmental and grocery stores to shopping malls, single-use plastic shopping bags are everywhere. And from these marketplaces, they find their way into landfills, tree branches, rivers, lakes, and ocean [...]

Whether you’re running a business or planning to start one, I’m quite sure you must have come across the word branding. Everyone wants to talk about branding, how they can [...]

Every business needs customers to keep running and having loyal ones is inexpensive compared to getting new ones. To make sure that you do not lose these loyal customers, you [...]

Your wedding deserves the perfect invitation. All the more reason why the customization and design should capture your very own love story However, there are a few points that you [...]

It can be quite exciting to know that you’ve done your registrations and concluded the process of starting your new business, congratulations! However, as exciting as it may sound, it’s [...]

Whenever business branding is mentioned, what comes to the mind of most people especially is creating beautiful logos, taglines, business cards, and other marketing materials. Although these materials are part [...]

One would think that in today’s world where everything has gone digital, prints like business cards are not necessary. Contrary to this school of thought, with about 27 million business [...]